Peugeot is about to launch its third-generation 308 range in Australia with a brand new design, extra expertise, and a plug-in hybrid choice that can see it compete on the premium finish of the market.

At least, that’s what Peugeot Australia managing director Kate Gillis advised CarExpert throughout an early have a look at a pre-production 308 GT Premium Hatch in Sydney final week.

“Firstly, the 308 is among the hottest fashions Peugeot has ever had in Australia over two generations and lots of iterations, so it’s been important to the model right here,” she mentioned.

“But this new third-generation mannequin with its radical design, new emblem and badging, and the very newest expertise and tools… actually does change 308’s positioning in {the marketplace}.

“At Peugeot, we speak loads about being premium and whereas we’ve been challenged on that in the previous… now now we have a brand new mannequin that speaks to the premium finish of the market in so some ways.”

Gillis wouldn’t be drawn on particular makes and fashions the 308 goes up towards, however did point out native pricing and specification would mirror its extra premium positioning in the phase.

“It’s positively a step-up on any earlier Peugeot 308 standing, with premium pricing and tools ranges that can signify as a lot with the new-generation automobile.

“For us the ambition is about constructing the familiarity of the model in addition to the 308 mannequin, which is one thing we’re totally invested in from right here on in for the subsequent yr or two.

“However, we’re most likely not going to compete on that bigger scale, or make the highest 10 listing, however we’d prefer to see sturdy buyer demand for one thing distinctive in the market just like the range-topping 308 GT Sport Plug-in Hybrid launching right here earlier in H1, 2023. 

“We’ve additionally received different new Peugeot fashions arriving like all-new 408 crossover touchdown in Q2 2023, in addition to wholesome seller community that’s bringing good individuals again into the Peugeot model.

“With 308, it’s a fantastic alternative to deliver one thing totally different, one thing recent to this market that’s actually eye catching,” she added.

It’s fascinating that Peugeot can launch new-gen 308 in Australia as a premium play. In its house market of France, it holds a decidedly mainstream place.

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Locally, Peugeot usually imports extra extremely specified automobiles into Australia than in European markets, in reply to purchaser expectations right here.

“The demand from the Australian shopper that we’re aiming to fulfill with our new-gen Peugeot 308 range is for a higher-specified car that dictates we import automobiles with larger tools ranges than different markets,” mentioned an area spokesperson.

“That’s what we’re seeing even with our current range, our clients are gravitating in direction of the higher-spec mannequin variants. They routinely count on Peugeot to be on the higher finish of the phase, and the upcoming 308 range matches completely with these expectations.”

The new 308 can also be prone to be one thing of a catapult for different upcoming Peugeot fashions just like the 408 crossover that’s set to reach in 2023.

“New 308 is certainly a door-opener for a lot of totally different fashions particularly as soon as the recent new model picture of Peugeot has been established [across] your complete 308 range,” mentioned Gillis.

“It’s a real game-changer for us at Peugeot, as you’re going to see that all-new radical design language of 308 begin to seem throughout a complete range of latest fashions we are going to have a look at for this market.”

Peugeot Australia will launch the new-generation 308 range, together with the GT Hatch, GT Premium Hatch and GT Premium Wagon in This autumn 2022, with the range-topping GT Sport Hatch P.H.E.V. (plug-in hybrid) arriving in the primary half of 2023.

The new 308 hatch, 308 GT Premium Hatch and 308 GT Premium Wagon are powered by a three-cylinder 1.2-litre turbocharged petrol engine making 96kW of energy and 230Nm or torque.

It’s paired with an eight-speed automated transmission driving the entrance wheels.

The GT Sport Hatch PHEV combines a 1.6-litre four-cylinder petrol engine with a single electrical motor, with a mixed output of 165kW and 360Nm.  

2023 Peugeot 308 indicative pricing

  • 308 Hatch: $43,990
  • 308 GT Premium Hatch: $48,990
  • 308 GT Premium Wagon: $50,990
  • 308 GT Sport PHEV : $66,990

All costs earlier than on-road prices

For extra information on anticipated 2023 Peugeot 308 pricing and specs, click on here.

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