There as soon as was a time when it felt like each superstar had a perfume, from Britney Spears to Jennifer Lopez

to Paris Hilton. Now, it seems like each superstar has their very own beauty brand, and it does not appear to be slowing down anytime quickly — in actual fact, celebrity-owned magnificence corporations solely appear to be picking up speed.

Rihanna (proprietor of Fenty Beauty and now Fenty Skin) and Kylie Jenner (of Kylie Cosmetics) had been as soon as the image of success when it got here to facet hustles by means of magnificence manufacturers, however that is now develop into the norm. Having actresses, singers, fashions, and athletes double as magnificence model ambassadors is nothing new, however lately, we have seen extra celebrities break off on their very own and create namesake corporations. In 2020 alone, we noticed greater than 10 new celebrity-owned companies hit the market, adopted by 15 more in 2021. Nine months into 2022, and we have additionally already seen 19 celebrities launch their subsequent enterprise into magnificence. We can see why it is perhaps exhausting to maintain monitor, so we rounded them up in a complete listing forward.

It all started a long time in the past. Starting with the Nineties and dealing as much as 2022, these are all of the celebrity-owned magnificence manufacturers which have come to fruition over the final 30 years — together with the ones which are no extra.

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