Speculation about potential Oscar-campaigning irregularities within the wake of this week’s nominations reveal has led the Academy of Motion Picture Arts and Sciences to place out an announcement right now saying it’s “conducting a evaluation of the marketing campaign procedures round this yr’s nominees.”
The org additionally stated that it’s mulling “whether or not adjustments to the rules could also be wanted in a brand new period of social media and digital communication.” Read the complete assertion from a spokesperson under.
The AMPAS assertion doesn’t point out a selected movie or particular person, however some are theorizing that it’s in response to Andrea Risebourogh’s surprise nomination for the little-seen drama To Leslie. Speaking to Deadline after her nom Tuesday, she stated: “I’m astounded. … It was so arduous to consider it would ever occur as a result of we actually hadn’t been within the operating for the rest. Even although we had a whole lot of help, the concept it would truly occur appeared so far-off.”
To Leslie made a little bit over $27,000 throughout its transient theatrical launch in October, making it among the many lowest-grossing motion pictures ever to attain an Oscar nomination. With subsequent to no funds for an awards marketing campaign, the principals took it upon themselves to ensure the pic was entered and uploaded onto the Academy’s screening portal, and Riseborough and Morris turned to mates to assist help the movie. Screenings have been hosted by the likes of Charlize Theron, Gwyneth Paltrow, Courteney Cox, Edward Norton, Jennifer Aniston and Minnie Driver. To Leslie co-star Marc Maron hosted Riseborough on his in style podcast WTF
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In the final days earlier than voting closed, a marketing campaign on social media led by these stars and others, together with Demi Moore, Jane Fonda, Naomi Watts, Kate Winslet, Laura Dern, Frances Fisher and plenty of extra, rocketed Riseborough into the dialog.
Here is the Academy’s full assertion:
It is the Academy’s objective to make sure that the Awards competitors is carried out in a good and moral method, and we’re dedicated to making sure an inclusive awards course of.
We are conducting a evaluation of the marketing campaign procedures round this yr’s nominees, to make sure that no pointers have been violated, and to tell us whether or not adjustments to the rules could also be wanted in a brand new period of social media and digital communication.
We believe within the integrity of our nomination and voting procedures, and help real grassroots campaigns for excellent performances.
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