Skims bras are coming quickly.
Brooke Shields, 57, Becky G, 25, Cassie, 36, Chelsea Handler, 47, Juliette Lewis, 49, and Indya Moore, 27, are the faces of Kim Kardashian’s latest Skims marketing campaign — and the six stars are talking out about how the model’s bras can empower girls of any age.
“I’ve by no means felt bras as comfy and releasing as Skims,” Lewis solely tells Page Six Style. “Each piece really felt like a second pores and skin and made me be happy! I can’t wait to put on them each single day.”
In an Instagram Reel spotlighting the marketing campaign stars, Handler admitted it took her some time to embrace her physique.
“I might duct-tape them down earlier than I went to high school,” the comic stated of her breasts, including, “it took me till I used to be about 40 to essentially perceive that my boobs are superior.”
Shields shared some images of herself modeling the items on her Instagram account, writing, “I’m so honored and excited to be in @SKIMS first ever bra marketing campaign. I can truthfully say that these bras are one thing we are able to all really feel assured and comfy in.”
Singer Becky G — who stated “my mother is certainly my boob hero” within the Skims Reel — posted her own photos
The Skims bra collection will formally drop on September 27, that includes 15 totally different kinds in Kardashian’s signature neutrals.
In addition to the celebs, 50 girls — from quick meals servers to CEOs — are participating within the bra marketing campaign “to emphasise the model’s dedication to offering ageless designs for girls of all existence and cultural backgrounds,” per a Skims press launch.
Kardashian made $2 million in two minutes when the Skims website first launched in 2019, with the truth star’s shapewear swiftly promoting out. Since then, the model has added further classes including swimwear and loungewear.
The bras shall be out there in sizes from 32A to 44F and priced at $36 to $58 — however set these alarms for 12 p.m. ET on September 27, as a result of they’re positive to fly off cabinets.