Kevin Mayer and Tom Staggs’ Candle Media have struck once more, asserting the acquisition ATTN, a social media storytelling firm for Gen Z and Millennials.
Candle stated in the present day it should assist present scale, capital and experience to speed up ATTN’s progress because it continues “to create unique content material for Gen Z and Millennials throughout social media, community tv and streaming companies, along with rising their publishing, model studio, inventive technique and company companies. That features a TikTok Studio that helps manufacturers and influencers.
ATTN’s co-founders Matthew Segal and Jarrett Moreno, and its present senior administration workforce will proceed to supervise day-to-day operations, unique content material, manufacturing and studio work.
The transaction is predicted to shut inside thirty days.
“ATTN: has a deep, digital-native understanding for find out how to lower by means of the noise and attain in the present day’s audiences by means of participating content material on social media. We are excited for them to hitch Candle and supply the advantages of their gifted workforce’s experience throughout our manufacturers and franchises,” Mayer and Staggs stated.
“Partnering with Candle and their rising, gifted workforce of creators will permit us to additional this mission in a complete new method, accelerating our progress and reaching much more folks with what we create,” stated Segal and Moreno.
ATTN launched in 2014. It’s created unique sequence for Facebook, Instagram, TikTok, YouTube and Twitch; networks ABC, NBC, CBS, MTV, Freeform and Discovery; and streaming companies Hulu and Apple TV. Its model studio and inventive company have labored with manufacturers together with Amazon, Ford, Google, Intel, Mattel, P&G, Target and T-Mobile.
Candle, backed by funding capital from funds managed by Blackstone’s flagship non-public fairness enterprise, has been snapping up content material because it launched final yr with offers for Reese Witherspoon’s Hello Sunshine, CoComelon producer Moonbug Entertainment, Fauda producer Faraway Productions, and a minority stake in Will Smith and Jada Pinkett’s Westbrook.