On Friday, Jan. 27, the Academy of Motion Picture Arts and Sciences introduced it is conducting a “evaluation of marketing campaign procedures” after Andrea Riseborough’s surprise best actress nomination for the indie movie “To Leslie.” Although the movie is not talked about instantly in the Academy’s assertion, the evaluation is reportedly in response to the film’s Hollywood-backed grassroots Oscars marketing campaign. In the wake of the information, actor Christina Ricci is looking out the Oscars for being “elitist” in relation to its marketing campaign procedures.
Per Variety, the Academy’s official assertion notes the evaluation is partially a response to the approach movies are campaigning in the digital age. “It is the Academy’s purpose to make sure that the Awards competitors is carried out in a good and moral method, and we’re dedicated to making sure an inclusive awards course of,” the assertion reads. “We are conducting a evaluation of the marketing campaign procedures round this 12 months’s nominees, to make sure that no pointers had been violated, and to tell us whether or not modifications to the pointers could also be wanted in a brand new period of social media and digital communication. We have faith in the integrity of our nomination and voting procedures, and help real grassroots campaigns for excellent performances.” (POPSUGAR reached out to the Academy for touch upon the evaluation however didn’t obtain an instantaneous response.)
Riseborough was nominated after her Hollywood friends hosted personal screenings of “To Leslie” and campaigned for her through social media. Among those that supported the actor are her fellow best actress nominee Cate Blanchett, Jane Fonda, Charlize Theron, Kate Winslet, Gwyneth Paltrow, Courteney Cox, Edward Norton, Jennifer Aniston, and Minnie Driver.
In the wake of the announcement, Ricci is condemning the Academy for tainting Riseborough’s repute and perpetuating a system that tends to primarily honor movies backed by large price range, studio-funded award-season campaigns. “Seems hilarious that the ‘shock nomination’ (that means tons of cash wasn’t spent to place this actress) of a legitimately sensible efficiency is being met with an investigation,” she commented on Variety’s Instagram post
Ricci continued, “And I’m positive she had nothing to do with the campaigning. These issues aren’t managed and determined by the actors themselves and but now her nomination will probably be tainted by this. And if it is taken away disgrace on them.”
After the Oscar nominations had been introduced, Riseborough spoke with Deadline about how shocked she was to listen to her identify known as. “I’m astounded,” she mentioned. “It’s such an surprising ray of sunshine. It was so arduous to imagine it’d ever occur as a result of we actually hadn’t been in the operating for anything. Even although we had loads of help, the concept it’d really occur appeared so distant . . . I’m not fully positive how the f*ck this occurred.”
If Riseborough’s nomination is rescinded, her spot in the class won’t get replaced. In the historical past of the Oscars, solely 9 nominations have ever been rescinded.