“Start strolling,” says V Noushad, founder and managing director of Coimbatore-based Walkaroo International. The footwear model joins palms with Coimbatore Cancer Foundation to host the 11th edition of the Coimbatore Marathon. “It is the first step in direction of a wholesome way of life. It helps overcome well being challenges which are more likely to come up from a sedentary way of life,” he says including that their newest nation-wide marketing campaign StrollIndiaStroll amplified the significance and position of each day strolling for psychological, bodily, and emotional well-being.
V Noushad of Walkaroo
| Photo Credit:
PERIASAMY M
“Our model identify implies stroll karo (begin strolling) and our objective is to encourage strolling,” he explains whereas overseeing work amidst a packed schedule at his workplace in Malumichampatti close to Coimbatore. Noushad launched Walkaroo in 2012 from Coimbatore after being half of his father VKC Mammed Koya’s VKC Footwear model in Kozhikode, Kerala for over a decade. “In the footwear phase, 90% of clients purchase under ₹ 1000, and we tapped into this.” T he firm owns 14 manufacturing items with the unit at Malumichampatti focussed on sustainability with out including waste to the landfill.
The firm’s personal 14 manufacturing items throughout Kerala, Tamil Nadu, Karnataka, Gujarat, and some extra locations collectively have a capability of producing over 5 lakh pairs of footwear per day. The manufacturing unit at Malumichampatti is sustainable and produces 50,000 pairs of slippers and sandals in a day with out including waste to the landfill.
New concepts
“We have 2000 bushes on our campus and likewise preserve a two-acre Miyawaki forest moreover growing and nurturing over two-acre greenery at SIDCO industrial unit’s vacant land,” explains Noushad, taking us round the campus. “To make our manufacturing sustainable, we tied up with cement industries for 100% recycling of Polyurathane (PU) wastes and Ethylene Vinyl Acetate (EVA) wastes. We applied rain water harvesting at the campus and a recharged floor water desk has given a lift to farming in the neighbourhood.”
Elaborating on their merchandise, he talks about Walkaroo Sportz, a brand new vary of athleisure footwear, conceived on ‘Dil mein hai sports activities’ marketing campaign, the place on a regular basis motion is sports activities. “We use vegan leather-based as it’s sustainable, and scalable. In India, 90% of footwear is non-leather, whereas globally it’s 85%.”
Noushad remembers that he was in Class IX when his father had a enterprise of supplying uncooked materials for matchsticks, which bumped into monetary bother. Later, in 1984, his father began manufacturing rubber slippers below the model identify of VKC. “Since the Hawaii slippers market was flourishing and 90% of rubber in India is produced in Kerala, my father noticed an awesome enterprise alternative. He gave me a handbook on rubber know-how and requested me to elucidate it. To study extra, I joined Chemical Engineering and accomplished my MTech in Polymer Technology.”
Walkaroo unit at Malumichampatti
| Photo Credit:
PERIASAMY M
For his dissertation on light-weight Hawai slippers, he visited rubber crops throughout the nation. But throughout his analysis he realised that there was not a lot scope for light-weight slippers, as PVC slippers have been already changing into common. “I changed rubber with virgin high quality polyvinyl (PV) and had a primary mover benefit in South India.“ Later, he added EVA (Ethylene Vinyl Acetate) footwear, which changed rubber soles with a softer, lighter, and versatile materials. Though Walkaroo began its journey from South India, it has now expanded to different components of the nation and the world. They have a producing unit in Bangladesh and can arrange one quickly in Tanzania. “Fashionable, high quality merchandise obtainable at inexpensive costs is the clients’ requirement right this moment. We collaborate with design growth labs in the UK and China.”
The Coimbatore Marathon is anticipated to draw greater than 18,000 members from throughout the nation. Funds raised have contributed to the actions of CCF impacting the lives of survivors and their households. The occasion is on December 17, and the final date to register is November 15. Visit coimbatoremarathon.com. For particulars, write to data@coimbatoremarathon.com