EXCLUSIVE: Comcast NBCUniversal and FaceForward Productions introduced their partnership for the upcoming docuseries The Black Beauty Effect, releasing this fall solely on the Black Experience on Xfinity channel. From creator and govt producers Andrea Lewis (Degrassi: The Next Generation), Emmy-nominee CJ Faison (Giants & Junebug), Jackie Aina, Kahlana Barfield Brown, and Keesha Boyd of Comcast, the docuseries will carefully look at the social change, previous and current, inside the magnificence business, via the lens of the profitable Black ladies who’ve led the cost.
The Black Beauty Effect is a three-part docuseries that captures the present evolution, revolution, and disruption happening inside the magnificence business. Black magnificence influencers, celebrities, and entrepreneurs have taken up the torch handed down from their pioneering predecessors. Each hour-long episode examines a unique facet of magnificence – hair, pores and skin, and make-up – via the lens of among the magnificence business’s most iconic game-changers. The Black Beauty Effect peels again the attractive glow we see in commercials to inform the ugly truths which have plagued the wonder business for a lot too lengthy.
“The Black Beauty Effect is one in every of my dream initiatives,” stated sequence creator Andrea Lewis. “As somebody who grew up within the tv and movie business, I’ve sat in additional make-up chairs than I can depend, and I’ve skilled the great, the dangerous, and the ugly of what it’s like being a Black girl and navigating the wonder house. I’ve at all times wished to create a narrative that captured the fullness of our influence within the magnificence business, from the superstar make-up artists, the Black magnificence editors, and the numerous magnificence content material creators. They’ve all been part of bringing gentle to our influence. Comcast Xfinity has been wonderful, and we couldn’t have requested for a greater accomplice who not solely believes in our story but additionally put their full assist behind Black filmmakers.”
“We’re thrilled to work with creator Andrea Lewis and FaceForward Productions to carry the unique premiere of The Black Beauty Effect to the Black Experience on Xfinity channel, furthering our company-wide mission of investing in genuine Black tales and amplifying voices that need to be heard,” stated Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services and Executive Producer of The Black Beauty Effect. “Through this partnership, we hope to focus on and have a good time the contributions of the Black group to the wonder business, whereas additionally shine a light-weight on the tales of the ladies who pushed for essential change.”
The Black Beauty Effect is directed by Kwanza Nicole Gooden and produced by FaceForward Productions. The sequence was created by Andrea Lewis, who serves as Executive Producer together with CJ Faison, Jackie Aina, and Kahlana Barfield Brown. Emmy-nominated Takara Joseph and Summer Griffiths function producers, alongside Andrena Hale as showrunner.
“The FaceForward Productions staff jumped on the alternative to govt produce and convey The Black Beauty Effect sequence to life to proceed uplifting and amplifying the majesty and ingenuity of Black ladies. This sequence units the stage to create a cultural motion worldwide, honoring Black ladies’s contributions and deeply embedded affect within the magnificence business. In the spirit of our firm’s mission to seize the shared human expertise via one forward-facing, culturally-nuanced lens, we knew becoming a member of forces with Andrea Lewis and Comcast would provide the right partnership,” stated CJ Faison, Founder/ CEO, FaceForward Productions.
Beauty influencers and EPs Jackie Aina and Kahlana Barfield Brown former Editor-In-Chief of ESSENCE Mikki Taylor, influencer and Co-Founder of Melanin Hair Care Whitney White, Executive Vice President and COO of North America Beauty and Personal Care at Unilever Esi Eggleston Bracey, NY Times bestselling creator, journalist and the second youngest editor in Condé Nast historical past Elaine Welteroth, CEO of Sundial Brands Cara Sabin, Beauty Director of Cosmo Julee Wilson, Sr. Beauty Editor of InModel Kayla Graves, Beauty Director for InModel Maya Allen, actress, singer, creator and activist Amber Riley, Editor-In-Chief of Allure Jessica Cruel, Digital Hair Editor for Allure Jihan Forbes, Creative Marketing Manager at Instagram Brooke DeVard Ozaydinli, make-up artist, creator and the primary Black spokesperson and ambassador for Revlon and Covergirl Sam Fine, VP of Marketing at Thrive Causemetics Tiffani Carter, superstar hairstylist, magnificence knowledgeable and entrepreneur Kim Kimble, visionary hairstylist Ursula Stephen, superstar hairstylist Chuck Amos, influencer Shalom Blac, magnificence vlogger and activist Nyma Tang, magnificence influencer Ellarie, mannequin, influencer and entrepreneur Choyce Brown, drag queen and comic Bob The Drag Queen, Founder of The Lip Bar Melissa Butler, co-founder of Topicals Olamide Olowe, founding father of Marsha’s Makeovers and MUA Marsha Page, VP of Marketing at Ulta Beauty Karla Davis, CEO and founding father of Ami Colé Diarrha N’Diaye, CEO and co-founder of Mented Cosmetics KJ Miller, Creative Director of L’Oreal Sir John, Director of Face & Multicultural Beauty at L’Oreal Balanda Atis, CEO of Black Opal Cosmetics Desiree Rogers, Founder of Carol’s Daughter Lisa Price, proprietor of Aglow Dermatology Dr. Dina Strachan, Professor within the Department of American Studies at California State University, Fullerton Kristin Rowe, Associate Professor of Sociology Sabrina Strings PH.D., board licensed award-winning dermatologist and AAD fellow Dr. Jeanine Downie and extra.