Muscle vehicles are all about energy and poise; and Sixties America provided the perfect mixture of available low-cost petrol, a carefree zeitgeist, and huge open stretches of street to permit these vehicles to thrive.

Dodge may not have been the primary to affix the muscle automotive occasion, however the model’s Charger mannequin was arguably probably the most engaging when manufacturing commenced in 1966.

Initially sharing sure design cues with one other sibling, the Dodge Coronet, the Charger actually got here into its personal with a extra differentiated design when the second technology was launched in 1968.

With a cleaner, extra menacing look formed by styling cues equivalent to a broad C-pillar and the long-lasting end-to-end vertical slat grille that includes hidden headlamps, it’s this mannequin that kinds the archetypal Charger within the minds of many.

More not too long ago, the sixth- and seventh-generation Chargers morphed from a two-door fastback coupé to a extra sensible four-door sedan, primarily based on the extra conservatively styled Chrysler 300, with the Challenger taking on as a rival to Ford’s Mustang and the Chevrolet Camaro.

It may not be a shock then, that in creating an electrical efficiency automotive, Dodge has reused the very apt Charger identify.

Perhaps a higher shock is that Dodge has taken the chance to completely revitalise its Charger nameplate, drawing inspiration from the archetypal second-generation mannequin and restyling it to echo that automotive’s fastback silhouette.

Currently known as the Dodge Charger Daytona SRT Concept, a near-identical manufacturing model is predicted to be revealed nearer to the 2024 on-sale date.

The Dodge Charger Daytona SRT Concept, the model says, “drives like a Dodge, seems to be like a Dodge and appears like a Dodge – and simply so occurs to be a battery-electric automobile”.

Let’s take a look at what makes this mannequin such a profitable fashionable interpretation of its 1968 forbear.

Want to know extra about this idea, together with its soundtrack? Read here.

Side profile

Electric automobile design at present is usually underpinned by a want to maximise aerodynamic effectivity, usually resulting in a bubble automotive or teardrop form, with Mercedes’ ‘one-bow’ design as used within the new EQS and EQE maybe one of the best instance of this within the luxurious EV area.

Dodge in distinction, has taken the other route, with three key options on the facet profile demonstrating its dedication to stay intently to a basic muscle automotive form and the timeless 1968 Charger design.

The first of those is a broad C pillar that frames the glasshouse and sweeps downwards into the tail. Much like its 1968 counterpart, this serves a key goal in giving the automotive a assured stance that hints on the energy inside, while the steep rake additionally provides a way of a automotive sitting on its haunches and able to be propelled forwards.

Two different strains outline the Charger facet profile and full the look. The first of this can be a sturdy shoulder line that begins proper from the tail and steadily dips under the window and thru the door to complete forward of the wing mirror.

In flip, that is complimented by an upwards curve line above the entrance wheelarch, ending simply into the forefront of the entrance door.

Combined, these strains proceed to offer a way of ahead movement, by performing as a refined optical phantasm that, like a wedge that steadily tapers to an finish, visually lowers the entrance of the automotive.

Front view

The 1968 Dodge Charger is well-known for its uniform, end-to-end ‘electrical shaver’ model slatted entrance grille, full with covers that slide upwards when the headlights must be used. During the daytime when headlights is probably not obligatory, this creates an particularly distinctive, menacing entrance finish.

Whilst fashionable laws and different issues imply that this know-how can now not be used on street authorized vehicles, Dodge has tried to copy the uniform look via LED know-how.

This is evidenced via using a entrance LED mild bar that stretches throughout the total width of the automobile earlier than curving upwards in a U form to light up the perimeters of the higher entrance ‘grille.’

Electric vehicles don’t use an engine, in fact, and the power to have compact motors positioned a lot decrease yields packaging advantages that additionally enable designers far more creativity with the form and size of the bonnet.

This contains giving a automobile a way more cab ahead stance by having a brief bonnet, or trying to scale back the coefficient of drag and optimise aerodynamics (and subsequently vary) by having a bonnet curve downwards far more steeply.

Designers of the Charger Daytona idea opted for the latter method, with an modern new characteristic known as the R-Wing. This successfully acts as an built-in entrance spoiler that lets air stream via simply via the entrance of the automotive, permitting the designers to present a pointy downwards curve to the remainder of the entrance bonnet in addition to a ‘energy bulge.’

Dodge claims that the general impact of this design is to extend downforce, thereby enhancing grip and dealing with and better speeds, while additionally enabling a major discount within the coefficient of drag.

Tail view

A recurring design development for the rear finish of autos at present is the rear mild bar. Now seen on all the things from SUVs to passenger and sports activities vehicles, the sunshine bar provides autos a futuristic look, and that is maybe the world the place the design of the Charger Daytona SRT idea deviates most importantly from its 1968 ancestor.

With a entrance mild bar and ‘R-Wing’ already in place, Dodge’s take is extra of a twin mild encompass than a bar, with two LED rings framing the retro impressed Fratzog emblem and offering a way of visible symmetry to the entrance, while additionally giving the general design a higher sense of cohesion.

Just as curiously, Dodge has tried to enhance practicality by making the tail a hatchback, enhancing entry to cargo while additionally maximising baggage area.


With a traditional steering wheel, full centre console and a fairly sized instrument cluster and infotainment show, the inside of the Charger Daytona seems near manufacturing prepared.

Perhaps probably the most spectacular facet of it’s the expansive ambient lighting identified in Dodge-speak as ‘Attitude Adjustment Lighting’, which is mixed with what Dodge claims is a ‘parametric texture’ and ‘circuit-like graphics’ utilized to the door and instrument panels.

The extra sensible impact of that is that it creates a racier, sporty environment to the cabin that works effectively with an already driver-oriented cockpit.

Want to know extra about this idea, together with its soundtrack? Read here.

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