The artist additionally joins the efficiency lineup as he gears up to launch The Love Album: Off the Grid, his first solo album in 17 years, on September 15
The Global Icon Award was adopted from the MTV Europe Music Awards in 2021 because the VMAs moved on from the short-lived Tricon Award, which was solely ever introduced to Lady Gaga. Diddy joins previous recipients Foo Fighters and Red Hot Chili Peppers in receiving the award that “celebrates an artist or band whose unparalleled profession and continued affect have achieved a singular degree of world success in music and past,” in accordance to MTV.
The mogul, who over the course of his profession has cycled via being known as Sean Combs and Diddy to Puff Daddy and (most just lately) Love, seems to be ushering himself into a brand new period of his profession — and is getting all his geese in a row as to not distract from his present second.
On Monday, Rolling Stone reported that Diddy is assigning music publishing rights again to the artists that signed along with his influential label Bad Boy Records, launched 30 years in the past. The choice, which he known as “unprecedented,” was launched “as a part of a broader aim of selling financial empowerment for Black artists and tradition,” in accordance to an announcement on his behalf.
Diddy final acquired a significant icon award at the 2020 Grammy Awards. There, he was introduced with an “Industry Icons” award and acquired criticism from Bad Boy rapper Mase for stating that “Black music has by no means been revered by the Grammys” whereas he had developed one thing of a fame for not adequately compensating the Black artists on his roster.
Bad Boy has reportedly already struck offers with artists together with Faith Evans, Mase, the Lox, 112, and the property of the Notorious B.I.G. to return rights to their materials.