Highly anticipated Downton Abbey: A New Era made $1.050 million in Thursday previews that started at 7 p.m. at greater than 3,800 theaters. It is Focus Features’ widest ever U.S. launch and one which comes with a weight of duty as the movie to lastly catapult older demos again into theaters. Focus Features distribution chief Lisa Bunnell lately promised cinema owners it would. “We have our personal superheroes,” she mentioned at CinemaCon.

Based on the smash sequence created by Julian Fellowes, it’s grossed over $30 million internationally. It premiered within the U.Okay. and Ireland April 29, launching into the highest spot throughout 746 areas (second-widest launch after No Time To Die). It’s licensed Fresh on Rotten Tomatoes with a 98% Audience rating and 83% Critics rating

This is the second cinematic outing of the phenomenon that aired for six seasons Stateside on PBS (2011-2020) and reunites the total forged. Some set off on a grand journey to the South of France to uncover the thriller of the Dowager Countess’ newly inherited villa, others stay on the Yorkshire property and assist shoot a movie.

The first Downton Abbey movie made $97 million in pre-pandemic 2019.

Fellowes wrote the screenplay for Downton Abbey: A New Era and produced with Gareth Neame and Liz Trubridge. Simon Curtis directed.

Getting the phrase out: Marketing crossed conventional, digital and social media, podcasting and female-centric cell gaming, with an lively screening schedule (together with one for the crew of the International Space Station) and a spate of Downton-inspired excessive teas. Focus was the first main studio to carry a premiere on the Metropolitan Opera in NYC on May 15.

Specifically:

-A multi-platform marketing campaign throughout NBCU properties included a weeklong Today Show takeover, a spot within the Kentucky Derby, and airing of Downton Abbey on NBC that includes behind the scenes content material from the upcoming movie.

-A Downton Abbey TikTookay – greater than 40M views so far. The trailer alone reached over 25M views. The account grew over 50% organically since launch.

-Downton Abbey: The Official Podcast served up Crawley household nostalgia and little bit of the movie.

-Partnership with Meta – which has the most important proportion of Downton fan teams and lively engagement – for Fireside Chats with Julian Fellowes with over 5M views so far. Focus mentioned the very best ticketing driver of the marketing campaign was the web video recap of the primary movie.

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-Fan-favorite Mr. Carson (Jim Carter) on Amazon Alexa: when engaged, he guides followers on an unique audio tour of Downton Abbey, exams their Crawley trivia and assist them buy film tickets.

-Words With Friends: the cell recreation reaches an engaged feminine viewers that spends 10-plus hours every week enjoying. Downton Abbey “reskinned” the app that includes the Dowager Countess and different favorites, together with a gap day “Word of the Day” takeover and a social media blitz.

-Targeting holidays like Mother’s Day, the fanbase was engaged in additional than 180 Downton-themed activations nationwide amplified by partnerships with native media companions.

-Focus began exhibiting the movie early, hitting 40 markets and over 100 screens along side the movie’s U.Okay. launch by way of U.S. opening.

-The Langham Hotel in Pasadena relaunched its Downton-themed afternoon High Tea for the month of May. Guests inspired to decorate of their most interesting interval apparel. Echoes occasions elsewhere, like Marcus Theatres providing afternoon tea service, a hat judging contest and collectible Downton Abbey teaspoons at choose areas May 21.

Downton Abbey: A New Era is a Carnival Films manufacturing, with Focus and Universal Pictures International distributing. Carnival is a part of the Universal Studio Group.
Returning forged and new additions embrace Hugh Bonneville, Laura Carmichael, Jim Carter, Raquel Cassidy, Brendan Coyle, Michelle Dockery, Kevin Doyle, Joanne Froggatt, Michael Fox, Harry Hadden-Paton, Robert James-Collier, Allen Leech, Phyllis Logan, Elizabeth McGovern, Sophie McShera, Tuppence Middleton, Lesley Nicol, Douglas Reith, Maggie Smith, Imelda Staunton, Penelope Wilton, Hugh Dancy, Laura Haddock, Nathalie Baye, Dominic West and Jonathan Zaccaï.

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