Eddie 9V’s ‘Beg Borrow and Steal’ Is A Joyous Southern Soul Scorcher

“This ol’ prepare is rattling the stone/Houston to Detroit again to San Antoine,” sings Eddie 9V on “Beg Borrow and Steal,” from his new album, Capricorn. “There’s a lady I do know, I gotta get her again/She instructed me that she cherished me, I couldn’t say it again.” The observe and album are brand-new — Capricorn is out this Friday — however you’d be fully inside your rights for considering the music was a newly unearthed gem from the golden age of Memphis soul.

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Playing all around the South since he was 15, Eddie 9V (born Brooks Mason in 1996) is understood for his proud allegiance to back-to-basics blues, however on “Beg Borrow and Steal,” he turns his guitar and voice to gut-bucket soul, the type that’s not actually made anymore, and his ardour is so palpable it makes the music bristle with discovery. Rich organ and vibrant horn flares flesh out the old-school observe, which sounds fairly intentionally prefer it might have been recorded 50 years in the past at Muscle Shoals or Hi Records.

Eddie 9V isn’t shy about displaying his love of music historical past. Capricorn

is called after the legendary Capricorn Studios in Macon, Georgia, which birthed such Southern-rock staples because the Allman Brothers’ Brothers and Sisters and Lynyrd Skynyrd’s Gimme Back My Bullets, and the place Eddie minimize the brand new album. “Beg Borrow and Steal” retains the sound and vibes of that period alive, with Eddie enjoying guitar, bass, and drums, and belting his coronary heart out. When he shouts “Lookee right here, child,” it’s arduous to not snap to consideration and take discover  This is a deeply American sound, wealthy in custom, and joyful to listen to.