The settlement will see the Bertelsmann-owned community grow to be the house of the celebrated TV chef’s portfolio of content material in Germany, handing unique rights for pay-TV, free TV, SVoD and AVoD. Fremantle stated the transfer will “redefine the cookery tv panorama for German audiences.”
The German premieres of a number of Jamie Oliver cooking codecs will air on pay TV channel RTL Living, beginning with Jamie Cooks the Mediterranean subsequent month. Formats are additionally set to premiere on free TV platform VOXup, whereas additional specials and Oliver occasions are in dialogue for the flagship channels of RTL Deutschland. On RTL+, the exhibits will probably be accessible for streaming by way of AVoD and SVoD.
The deal additionally opens up alternatives for cross-promotion, Fremantle added, together with in digital and printed media and publishing of Oliver’s books. Bertelsmann, which additionally owns Fremantle, has a hefty publishing arm.
“We’re extremely excited to be beginning a brand new chapter for Jamie Oliver programming and life-style content material in Germany, working carefully and increasing our relationship with RTL Deutschland,” stated Maximillian Bolenius, Senior Vice President Distribution, German talking Europe & Israel at Fremantle.
“The deal will unlock a wide range of synergy alternatives throughout the Jamie Oliver model by way of the unbelievable media portfolio of RTL Deutschland and Bertelsmann. We’re proud to have a long-standing relationship with the Jamie Oliver group and thrilled that we will proceed to feed the appetites of his followers throughout Germany.”