In Mambalam, Vinu’s Igloo offers a crowded, however efficient, respite from the summer solar. We get in line to purchase their now iconic ₹2 ice cream cone

In Mambalam, Vinu’s Igloo offers a crowded, however efficient, respite from the summer solar. We get in line to purchase their now iconic ₹2 ice cream cone

A litre of petrol prices about ₹103. A 750ml bottle of cola prices ₹38. A glass of sugarcane juice prices ₹15.

And, an ice cream cone prices ₹2.

At Vinu’s Igloo, close to Five Lights in West Mambalam, you will get dessert for what many would take into account unfastened change. With Tamil music enjoying within the background and a crowd gathered across the billing space, this is an more and more in style vacation spot for town’s ice cream lovers this summer.

The outlet was arrange by V Vinoth’s father, Vijayan, in 1995. “I used to be in Class IX then, and we used to frequent ice cream outlets like Milky Way. My father sensed a enterprise alternative there and arrange his personal outlet, charging simply ₹1 for a cone initially,” he says. A couple of weeks later, it was hiked to ₹2, and remained so until 2008, when the outlet needed to be shut owing to labour points.

Cut to February 2022, and Vinoth re-opened the outlet, pricing a cone at ₹2. “Everyone within the neighbourhood describes the store because the ‘ rendu rooba ice cream kada ’ (The ₹2 ice cream store). As days glided by, individuals particularly requested for that cone. Though I needed it to be simply an introductory supply, I didn’t have the center to hike the value,” smiles Vinoth.

So, how does he maintain the enterprise at such a low value vary? “I received’t say I make earnings by promoting ice cream at ₹2, however you’ll at all times see crowds exterior the store on account of this pricing. At most occasions, prospects don’t cease on the ₹2 ice cream however produce other ice lotions or juices, which is how I profit.”

Vinoth stresses that he has not compromised on the standard of his merchandise. “Ice cream will be made utilizing milk or water; we use solely milk. I’ve needed to face a lot of questions, particularly regarding high quality. To that, I say just one factor: the ₹2 ice cream comes out from the identical container that the ₹20 ice cream comes from!”

Ice creams in the outlet

Ice lotions within the outlet
| Photo Credit: Johan Sathyadas

With flavours together with vanilla, strawberry, mango and pista, the ₹2 cone is likely to be probably the most sought-after however the outlet provides the identical cone topped with a bigger serving of ice cream for ₹8. They additionally supply rasagulla and paalkova with ice cream. “We don’t declare to supply new varieties. We serve no matter is out there at most locations, however with a twist, and at inexpensive costs,” states Vinoth.

When the group exterior Vinu’s Igloo started to trigger visitors jams, he arrange a system to make gross sales sooner. Customers now stand in queue to get a token (you get a invoice even in case you purchase simply the ₹2 cone!).

Customers at the outlet

Customers on the outlet
| Photo Credit: Johan Sathyadas

Very very like a financial institution, this token quantity is introduced through a machine, after which you’ll be able to accumulate the ice cream. “I get calls from faraway locations enquiring about our merchandise. Some persons are curious that we truly give them a invoice for every buy,” laughs Vinoth

Children are loyal prospects right here. “Whenever there’s a cricket match within the neighbourhood, the successful captain treats his enjoying 11 to ice cream right here — for simply ₹22.”

. .

Advertisement