The new music premiered on Sunday, together with a five-minute music video that sees the hip-hop star deepfake some well-known Black males as he criticizes trendy notions of tradition.
Directed by Dave Free and Lamar himself, the video for “The Heart Part 5” begins merely sufficient. The phrases: “I’m. All of us,” credited to “Oklahoma” (apparently an alter ego of Lamar) are proven in opposition to a black background.
The backdrop adjustments to maroon and Lamar begins rapping, whereas wanting barely off-camera: “As I get just a little older, I notice life is perspective. And my perspective might differ from yours.”
The comeback monitor, which seems to pattern Marvin Gaye’s 1976 basic “I Want You,” rounds off the second half of the third verse with several traces from the attitude of Grammy-nominated Hussle, who was killed on March 31, 2019.