The new music premiered on Sunday, together with a five-minute music video that sees the hip-hop star deepfake some well-known Black males as he criticizes trendy notions of tradition.

Directed by Dave Free and Lamar himself, the video for “The Heart Part 5” begins merely sufficient. The phrases: “I’m. All of us,” credited to “Oklahoma” (apparently an alter ego of Lamar) are proven in opposition to a black background.

The backdrop adjustments to maroon and Lamar begins rapping, whereas wanting barely off-camera: “As I get just a little older, I notice life is perspective. And my perspective might differ from yours.”

The comeback monitor, which seems to pattern Marvin Gaye’s 1976 basic “I Want You,” rounds off the second half of the third verse with several traces from the attitude of Grammy-nominated Hussle, who was killed on March 31, 2019.

Lamar raps the traces: “As I bleed by way of the audio system, really feel my presence. To my brother, to my youngsters, I’m in Heaven. To my mom, to my sis, I’m in Heaven. To my father, to my spouse, I’m critical, that is Heaven. To my associates, be sure to countin’ their blessings. To my followers, be sure to make the investments. And to the killer that sped up my demise. I forgive you, simply know your soul’s in query.”
“South Park” creators Trey Parker and Matt Stone are given “particular thanks” within the video’s credit, together with their Deep Voodoo deepfake studio.
“The Heart Part 5” comes forward of the discharge of Lamar’s extremely anticipated fifth album, “Mr Morale & The Big Steppers,” which arrives on Friday. The file would be the follow-up to 2017’s “Damn,” which topped the US Billboard 200 on its debut and made the historical past as the primary rap album to win a Pulitzer Prize.