Saudi Arabian media and leisure large MBC Group has formally launched its new headquarters in the capital of Riyadh.

The new HQ was unveiled Monday in a glitzy purple carpet occasion attended by royal relations, ministers, ambassadors, representatives of diplomatic missions in Riyadh and dignitaries.

“Three many years on after the start of MBC Group’s journey, we’re lastly right here in Riyadh – we’re lastly right here in our homeland,” mentioned MBC Group Chairman Waleed bin Ibrahim Al Ibrahim.

“It was at all times in our ambitions to be based mostly right here, proper from the very first day of our launch in London in 1991,” he added. “But again then, we really thought that this dream would stay what it was — merely an bold but unattainable dream. Little did we all know that at some point it will turn out to be a actuality.”

The group beforehand was based mostly in workplaces throughout the Middle East and North Africa, with the principle hub in Dubai in neighboring United Arab Emirates.

The firm has been slowly transferring its actions to Riyadh since 2021 as a part of Saudi Arabia’s drive to turn out to be a significant media and leisure hub in the area.

The transition follows in the wake of the nation’s 2030 Vision plan introduced in 2017, geared toward transferring the Saudi Arabia away from a reliance on gasoline and oil.

MBC Group CEO Sam Barnett mentioned the brand new HQ could be a “springboard to launch new initiatives throughout the Kingdom,” including that greater than 80 titles had been scheduled to be produced in Saudi Arabia in the approaching months.

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