Responding to the Motion Picture & Television Fund’s’ urgent call for help to stay in business, a number of business leaders and organizations have stepped up — however not practically as many as are wanted to maintain Hollywood’s 101-year-old charity afloat. MPTF hopes to boost a minimum of $300,000 in its star-studded first telethon, which is able to air December 10 on KTLA in Los Angeles.

Hit by a “good storm” of rising bills and declining income throughout the Covid pandemic, the MPTF stated in October that it was going through its “imminent demise” and the very actual prospect of closing its doorways and going out of enterprise by the tip of 2022 except it acquired $10 million-$12 million in money donations by the tip of the yr to satisfy its financial institution line compliance and proceed ongoing operations.

In an replace on the progress, or the dearth thereof, in elevating these funds, MPTF president and CEO Bob Beitcher tells Deadline that solely a handful of high donors – Christopher Nolan and Emma Thomas, Rian Johnson and the Semel Charitable Foundation – have answered the alarm with $1 million items.

“Fundraising goes OK,” he stated. “For probably the most half, individuals who have given previously have stepped as much as give extra, and we’ve got been actually pleased with the lower-level items of below $1,000 or so, however the midrange of giving has been comparatively disappointing and irritating. I despatched 600 emails out to business members who we thought had the capability to provide $20,000 over a five-year interval, or $20,000 yr for 5 years, and I feel I bought two or three responses. Everyone acknowledges that these are robust instances within the business, however we thought we’d have gotten extra response than that. We’re doing a second spherical of telephone calls and emails, however we’re actually not getting a lot additional with that.

“On the highest aspect,” he added, “there’s been wonderful giving from Christopher Nolan and Emma Thomas, who’re at all times there for us – simply extremely beneficiant and dedicated individuals to MPTF. Rian Johnson has stepped up with a really, very beneficiant present. And the Semel Charitable Foundation – Terry and Jane Semel – made a brilliant beneficiant present.”

Among the various others who’ve stepped up with beneficiant donations, he stated, are Sherry Lansing, Bob Daly, Ron Dahlquist, Kevin Feige, Marion Rothman, Peter Rice and Megan Haller, Toni Howard and David Yarnell, Karen Rosenfelt, Susan and Gary Martin, Warren Lieberfarb, Kevin McCormick and A. Scott Berg, Molly and Hawk Koch, Billy Ray, Ed Romano, Robert Shaye, Aaron Kaplan, and Jake Kasdan, to call however a number of.

Organizations which have answered the bell embrace IATSE, IATSE Prop Local 44, the DGA Foundation and Rise Management, in addition to UCLA Health and City National Bank, that are co-sponsoring the KTLA telethon.

“There are others,” Beitcher stated, “however there’s a drop-off. And it’s these sorts of midsized items that match what I’m giving that simply aren’t coming in on the quantity we hoped they might.”

Asked the place the MPTF stands with respect to its objective of elevating $10 million-$12 million by yr’s finish, Beitcher stated: “We are at about 50% of that objective. We have a bunch of stuff that’s nonetheless within the works that we hope to shut out by the tip of the yr, so we’re hoping that that quantity will go up significantly, however we additionally know that we’ve solely bought two or three weeks of individuals’s consideration earlier than they’re off to vacation holidays. So, we’re pushing each one among them.”

Asked if the MPTF on life help, he stated: “No. I wouldn’t say that. In the worst case, we’ve got an especially beneficiant purchaser of our 18 acres that we’ve got bought, they usually’re keen to speed up a few of their funds, which isn’t due till 2023, into 2022. So, they are going to be our security web if we’d like them.”

MPTF purchased 40 acres in Woodland Hills again in 1941 however has developed solely 22 of these acres, the place the campus and retirement house is positioned. The different 18 acres to the south of the campus remained undeveloped for 81 years and had been bought a number of years in the past to an organization known as CCI, which is shifting ahead in creating a luxurious senior group there. Beitcher known as it an “extraordinary” firm.

Asked whether or not the MPTF will survive, Beitcher answered with extra questions: “Will it survive? Are we speaking about three months? Three years? 30 years? With the acceleration of the sale of the 18-acre parcel, we are going to keep away from troubles with our financial institution via extraordinary generosity of these patrons. But I’m going to be trustworthy, as a result of I don’t wish to paint too rosy of an image, as a result of I’m nonetheless on the market fundraising.”

What the MPTF actually wants, he stated, is for giant donors who’ve left the MPTF of their wills to transform these property items into money donations instantly.

“In latest years,” he stated in a latest enchantment, “we’ve got acquired plenty of exceedingly beneficiant pledges to be paid out sooner or later, upon the dying of the donors; however frankly, on this second, it’s pointless to finance our future if we will’t survive the current.”

Beitcher informed Deadline: “We will survive into 2023, and if we will convert a few of these property items, we’ll survive past that. But we’ve bought to boost $12 million a yr to remain in enterprise, so to talk, and clearly this yr, once we set off the alarm, we’re struggling to get to that quantity. So how we do in 2023 and past is as much as the business. Do they need us round, or don’t they need us round? Do they see worth in what we’re doing or not?”

The headline, he stated, is: “MPTF struggling to satisfy 2022 targets, however will survive.”

“We’re within the highlight proper now,” he stated, “however most not-for-profits will inform you that it’s a troublesome market on the market. Converting these property items is transformative. It’s the on-off change to MPTF surviving long-term or not. We’ll proceed to want annual help from the business, however these items in some type can be magical and heroic. Those discussions are underway. We’re targeted on it and at all times stay hopeful.”

Noting that it’s a time of year-end giving and that persons are selecting which charities to help, he stated that although many within the business gave not too long ago to help numerous political campaigns, their assist is required now to assist out nearer to residence.

“I respect that there have been mayors to be elected, and senators and Congress individuals and college board members, however I’d love for business members to recollect the place and the way and who they’re wealth comes from and help these individuals as nicely,” Beitcher informed Deadline. “This is the security web, and as we glance into 2023, with all the pieces happening in it, the calls for on MPTF are solely going to be larger, and we’d like to have the ability to meet these calls for. We can’t manufacture the cash. It’s bought to return from business members who’ve been lucky sufficient to do nicely and will take into consideration giving again to those that want their assist. That’s been the essential calculus for MPTF for 101 years, and it’s nonetheless the identical. We are in want of cash and in want of help, and in want of recognizing that it’s a troublesome enterprise. People have their ups and downs, and we have to be there to catch them.”

The MPTF’s emergency fundraising efforts, nevertheless, up to now have resulted in solely a “combined bag,” he stated. “It’s nice to have loyal donors and that they’re keen to step up much more in a dire time, however we have to multiply these numbers by three or 4 instances.”

With regards to the telethon, which is known as “Lights, Camera, Take Action,” Courteney Bailey, the MPTF’s chief growth officer, stated: “We are setting a objective for this telethon of $300,000. We’ve had different fundraising targets which are a lot bigger for MPTF, so we’re simply excited to have this telethon elevate extra funding and sponsorships. This is our first time doing this type of effort, which is beautiful.”

KTLA, she stated, “has been a unbelievable accomplice and they’re donating all the pieces that they presumably can. The solely factor that we’re paying for is the people who find themselves working. They have been extremely sort to our group. I met with the GM of KTLA final night time, Janene Drafs, who introduced this to our consideration, and we’re so grateful. Being the primary feminine GM of KTLA is wonderful, and we’re actually completely satisfied that she introduced this to us. What was stunning is that the dinner I used to be ultimately night time was hosted by our pricey mates at City National Bank, which is a presenting sponsor of this telethon. We do have one other presenting sponsor who has been very pricey to us, UCLA Health. It actually is KTLA and Janene bringing this to us as a result of they love our mission.”

Bailey added: “We’re very grateful to the best way this group has stepped as much as help MPTF with efforts just like the telethon and our name to motion going out. It’s a tough factor to place out in your most weak second. We’re sometimes on the reverse – we assist individuals of their weak moments. But we needed to inform them about one among ours. And the best way our group has stepped up is gorgeous. Our MPTF board of governors and board of administrators have actually come via. There’s a lot work to do and numerous help continues to be wanted. My largest concern is learn how to long-term maintain the mission and providers of MPTF. This is our one hundred and first yr, and it’s time to reevaluate and make MPTF as sturdy as potential. In this seemingly difficult time it’s a phenomenal alternative to develop and to maintain one other 100 years of service.”

The telethon, which is able to air 7-9 p.m. on December 10, can be hosted by Yvette Nicole Brown advert Tom Bergeron, with particular performances by Jeff Bridges, Julia Butters, Kevin Feige, Jodie Foster and Harry Northup, Tony Goldwyn and Anna Musky-Goldwyn, Clark Gregg, Kathryn Hahn, Kate Hudson, Hugh Jackman, Rian Johnson, Elle and Keegan-Michael Key, Tony Ludwig, Monica Macer, Ben Mankiewicz, Janelle Monáe, Edward Norton, Billy Porter, Parker Posey, Billy Ray, Phil Rosenthal and Richard Roundtree.

Special performances can be supplied by David Foster and Katherine McPhee, Johnny Mathis, Jonas Myrin,
Annette O’Toole and Michael McKean, and Brad Paisley.

The telethon, Bailey stated, “Gives us an opportunity to inform the historical past of MPTF and the place we wish to go, and in addition make it entertaining. Because the viewers is just not all within the business, we at MPTF have the problem of individuals considering, ‘Why would I help if I’m not within the business?’ But the sweetness is that in case you discover any pleasure from movie and tv, you’ll get to see that 1000’s of individuals behind-the-scenes are bringing you that pleasure and content material and love and creativity, and that’s what we’re hoping to share with the telethon and make it actually enjoyable.”

For these residing outdoors of Los Angeles, the telethon will be streamed on KTLA’s web site and on

: .