The revolution of the digital medium has translated to extra content material and selection for viewers. When the OTT increase started, makers pulled out all the stops, pushing boundaries by way of language, content material and even depiction of sure taboo topics, capitalising on the lack of censorship. While movies and reveals containing edgy or express content material have been cherished, there’s a set of viewers who take pleasure in their share of family-oriented reveals corresponding to Home Shanti, Dil Bekaraar, Gullak and Yeh Meri Family (YMF). This, in flip, makes one marvel if the internet area ought to provide extra for family audiences.
Actor Akshay Oberoi, who has been appreciated for his position in Dil Bekaraar, says: “I really feel there ought to be extra family-oriented content material, however then there ought to be extra takers for it as properly.” He goes on to share how OTT gamers test what’s trending and sanction reveals accordingly. “I believe platforms are pushing for extra family entertainers to get a break from the edgy stuff,” he provides.
Mismatched is one other present that appealed to the viewers attributable to its relatable story, family dynamics and younger characters. Viewers additionally loved watching school life come to life in Kota Factory and the coming-of-age present Aspirants.
Actor Manoj Pahwa feels the core of “leisure in India” is watching content material with one’s family. “Aadmi aisa programme dekhna chahta hai jo family ke saath dekha ja sake. Sure, tales about drug mafias and gang wars are working, however it’s a development. A easy story like Home Shanti (which he stars in) was cherished, as was Gullak. There is a requirement for such topics as viewers need one thing apart from darkish, edgy content material. Family-oriented topics get good viewership and they’re enjoyable. Kota Factory was about college students, Panchayat was a light-hearted story set in a village, Scam 1992 was a superb drama… Logon ko maza aaya,” he elaborates.
Actor Lubna Salim, who stars in the present The Aam Aadmi Family, says, “When we began, it was a danger, as everybody was making path-breaking, darkish and edgy stuff. But, we realised there’s an viewers that wishes to observe clear content material at dwelling. In two years, we did three seasons of our present… I really feel there ought to be extra family-oriented content material on OTT.”
Actor Mini Mathur, who has “grown up on family entertainers” and watched them along with her family on Sundays, misses such content material right now. Mathur, who just lately shot for season two of the present Mind The Malhotras, says: “It took me again to a time the place the whole family may take pleasure in the similar present… Such reveals (family-oriented internet sequence) could be sluggish to return by, however issues are altering.”
Director Akarsh Khurana, who has labored on YMF and Mismatched, feels eventual, a steadiness can be sought. “There is a silver lining when a present like Panchayat comes alongside and does properly. OTT ought to be a melting pot and have selection. Over time, top quality will stand the check of time and gimmicks is not going to,” he provides.
However, Salim feels “new, experimental content material” is missing lately on the internet typically, not by way of family reveals alone. “When OTT started, no matter couldn’t be proven in movies or TV was proven by way of OTT content material. Sadly, folks bought caught in that thought and we noticed a surge in darkish, edgy content material,” she rues.