Pepsi has stunned everybody by launching a marketing campaign encouraging prospects to strive the unusual new mixture they’ve created this Christmas.
The odd drink is Pepsi with milk, and the firm is recommending prospects to depart some out for Santa Claus on the evening of 24 December. All those that accomplish that will likely be eligible to win money via a prize draw.
“Combining Pepsi and milk has lengthy been a secret trick amongst Pepsi followers,” stated Todd Kaplan, Pepsi’s chief advertising and marketing officer, in an announcement about the marketing campaign.
“With the rise of the ‘soiled soda’ development on TikTookay and all through the nation, we thought Pilk and Cookies can be a good way to unapologetically have fun the holidays,” stated Kaplan.
Lindsay Lohan as the face of the product
To make the marketing campaign much more interesting, Pepsi referred to as on Lindsay Lohan, star of the Netflix Christmas film ‘Falling for Christmas’, to advertise the mix.
In addition, they’re recommending a collection of recipes for individuals who wish to transcend Pepsi and milk, maybe in the hope of launching their very own viral mixture.
Some of these recipes embrace Naughty & Ice, which is Pepsi with one cup of complete milk, one tablespoon of heavy cream and one tablespoon of vanilla cream, plus Pepsi; the Cherry on Top which mixes Pepsi Wild Cherry with half a cup of milk, two tablespoons of heavy cream and two tablespoons of caramel cream; and the Snow Fl(oat) which is Pepsi Zero Sugar and half a cup of oat milk with 4 tablespoons of caramel cream.