A bit of chicken within the know of issues tells me that Allu Arjun will more than likely change into the face of a worldwide cola model very quickly.
And he has jacked his model endorsement worth to an exceptional Rs 7.5 crore per day, leaving the likes of Virat Kohli and Ranveer Singh trailing by fairly a margin, reveals Sandeep Goyal.
IMAGE: Allu Arun in Pushpa.
Despite the large star energy of Aamir Khan and Akshay Kumar, Laal Singh Chaddha and Raksha Bandhan didn’t carry out effectively on the field workplace and registered disappointing collections within the first eight days (each films debuted on a Thursday, therefore the additional day within the depend), that are the litmus check of a film’s success.
A giant, huge, disappointment for each Aamir and Akshay, and absolutely a large shudder down the backbone for all of Bollywood.
Akshay Kumar, particularly, appears to have misplaced his famed Midas contact.
Raksha Bandhan‘s assortment trailed even that of Samrat Prithviraj and Bachchhan Paandey. Both movies have been declared flops. Bell Bottom although was worse. An excellent-flop. As a eager watcher of name Akshay Kumar, I’m actually fearful for him.
IMAGE: Akshay Kumar in Raksha Bandhan.
If we had the Q Scores in India, like they do within the US, one will be fairly certain that model Akshay would have suffered a precipitous fall.
The fall for model Aamir would have been maybe a bit extra cushioned, however fall it too would have.
The Q Score is a measurement of the familiarity and enchantment of a star within the United States.
The greater the Q Score, the extra extremely regarded the celeb.
These reputation scores have been collected each six months by the market analysis firm Marketing Evaluations, for the reason that Sixties.
Morgan Freeman, Tom Hanks, Samuel L Jackson, Keanu Reeves, Dwayne Johnson and Ryan Reynolds at present lead the Q Scores within the US.
Before his ‘slap within the face’ episode on the Academy Awards, Hollywood star Will Smith, well-known for movies like Independence Day, Men in Black and I Am Legend was always among the many 5 or 10 best-rated actors within the US.
Smith dropped from an ‘excellent’ rating of 39 in January 2022 to a score of simply 24 within the final Q scores ballot in the midst of this 12 months. And he hasn’t been capable of climb aga in ever since.
IMAGE: Aamir Khan and Kareena Kapoor in Laal Singh Chaddha.
In India, the closest to the Q Scores are the TIARA rankings — a mixture of Trust, Identification, Attractiveness, Respect and Appeal.
In 2020, when the TIARA examine was final performed, pre-Covid, Akshay’s rating was within the towering 90s.
The solely ones matching as much as him have been Virat Kohli and Ranveer Singh, with Amitabh Bachchan a tad behind.
In the previous couple of months, Virat has misplaced his Indian captaincy and had an arid run along with his bat with no century in an extended, lengthy, time.
Ranveer Singh in the meantime hit an all-time nadir with Jayeshbhai Jordaar.
The moot query at present is whether or not the dramatic decline within the fortunes of Bollywood will even adversely affect the celeb model endorsement scene.
Akshay reportedly has about 35 model endorsements; Ranveer has 40-plus. Aamir is extra picky.
Virat just isn’t a part of Bollywood, however then cricket comes a detailed second to Hindi films on model endorsements.
Brand house owners are already beginning to get jittery.
Some are in a wait-and-watch mode. But most have began weighing options.
There is a powerful buzz round Allu Arjun, particularly after the stupendous success of Pushpa — The Rise.
Pushpa‘s unprecedented success has catapulted Allu Arjun from an only-South famous person into an attention-grabbing mainstream pan-Indian model endorser.
A bit of chicken within the know of issues tells me that Allu Arjun will more than likely change into the face of a worldwide cola model very quickly. And he has jacked his model endorsement worth to an exceptional Rs 7.5 crore (Rs 75 million) per day, leaving the likes of Virat Kohli and Ranveer Singh trailing by fairly a margin.
The reality actually is that Bollywood is pressured. So it can willy-nilly affect the sentiment within the model endorsement enterprise too.
One shouldn’t be stunned if many manufacturers both choose out of well-known faces utterly for now or determine to take a look at lesser-known faces.
There may additionally be some traction in favour of OTT stars — Pankaj Tripathi and Neena Gupta are ever extra seen already. Pratik Gandhi and Jitendra Kumar can’t be far behind.
Success begets success. Failure breeds failure.
Sandeep Goyal is managing director, Rediffusion
Feature Presentation: Rajesh Alva/Rediff.com