Life is Beautiful formally bought off to a swingin’ begin (September sixteenth) at Ayu Dayclub on the Las Vegas Strip as lots of of music lovers got here to juice and jam poolside for the Rolling Stone Kick-Off Party, sponsored by BACARDÍ.
In honor of the huge music pageant that first took over downtown Vegas in 2013, they served the Life is Beautiful official cocktail “Desert Mojito” and pooled premier performers to get the celebration began, together with co-headliners Charly Jordan—Nevada’s personal much-in-demand feminine disc jockey—and Cash Cash, the proficient dance pop DJ trio from New Jersey.
“Everybody’s having a good time within the solar, getting the vibes going,” mentioned Cash Cash’s Jean Paul “JP” Makhlouf. “The celebration is serving BACARDÍ cocktails, so no person is complaining.”
But for this bash, Rolling Stone and BACARDÍ handpicked two proficient performers, courtesy of the model’s legacy enterprise “Music Liberates Music.” The program partnership between the spirits model and Grammy Award-winning and Drake-producing Boi-1da provides voice to rising stars world wide, and helps these artists emerge onto the always-changing and aggressive music scene.
“It’s a nice expertise for brand new artists to get that look and push, particularly proficient artists like Benjiflow and Ric Wilson,” mentioned Boi-1da.
Prolific producer Boi-1da seemed like a proud mentor as he watched these up-and-comers on stage absorbing the solar—and the group—as back-to-back opening acts.
“I’m from North Londontown and this is my first time in America!” mentioned Benjiflow as he took to the stage.
He is on London’s quick monitor and was honored to be in Las Vegas. “This represents a lot of individuals from the UK who’re dreaming and desirous to get out and be worldwide,” mentioned Benjiflow. “This is, ‘You can do it too!’”
It was pure “Benergy” as he jumped and danced with a receptive crowd, and quickly everybody was going with, you guessed it, the Benjiflow.
In a six-song set, he carried out his 2018 breakthrough and contagious single “Deep End,” and then the 26-year-old closed out with the debut of his first collaboration with Boi-1da known as “Ruby.” He admits he’s confronted a lot of rejection to get from London to Las Vegas, however says now, “This is an unimaginable journey and these right here can at all times come again to this second and say, ‘We noticed Benji when…’”
He’s already received over an American fan who simply returned from the UK.
“His sort of Afro music is tremendous big in London,” mentioned Kamry Lorin Jaymes. “I like listening to that vibe right here. We want extra of this within the U.S.!”
Equally entertaining was the bubbling Ric Wilson. He lives stateside, however this was additionally his first look in Sin City. From avenue protest poems, to open mics to festivals, he says his profession is going “brick by brick, and [today] is one huge ass brick.”
His funk-infused rap—he had us at “Coco Badass”—and dance strikes made waves at this pool scene. His nickname is “Disco Ric” in any case.
“I beloved the interplay and felt like dancing,” mentioned Bree Sermone, who got here from Los Angeles for Life is Beautiful weekend. “It had such nice power and I couldn’t assist however transfer to Ric’s music.”
During the 30-minute set, he too crowd-tested his Boi-1da-produced single “Feel Like Somebody,” a main milestone for this 20-year-old former MC on the rise.
A bonus characteristic of the “Music Liberates Music” initiative contains teaming up with streetwear model NAHMIAS and the discharge of “The Wearable Album.” At the kick-off celebration, music followers may scan the primary QR-powered vogue capsule that rewarded followers with a pair of stylin’ sunnies for selling rising music artists through Spotify.
“Artists proper now have been having a very exhausting time, so this is a excellent means to assist through stay streaming,” mentioned Charly Jordan.
It shouldn’t take too lengthy for this new music to take maintain, due to BACARDÍ’s mission to “promote a extra inclusive and artistic setting.”
“Being capable of work with [Benjiflow and Ric Wilson] was really a pleasure for me as properly,” mentioned Boi-1da. “They’re actually dope and I really feel all of them have vibrant futures.”
Now that their music has been liberated, life is actually extra lovely for these two rising abilities. When requested what the takeaway from this expertise might be, Wilson didn’t hesitate. “I hope to win over a bunch of recent ears and supporters…and a bunch of BACARDÍ.”
I believe that may be organized, Ric. 😉