Embracing change, but staying true to at least one’s roots — a balanced duality that defines the pudhumai Penn of Tamil Nadu — is being celebrated by the Tanishq Kondadum Pudhumai Penn marketing campaign, launched in affiliation with The Hindu. The three-phase marketing campaign invitations entries from the pudhumai Penn in each dwelling. If the one you possibly can nominate her. And should you assume you’re one yourself, share your story on the Tanishq website?

Among the entries acquired to date, there may be the inspiring story of Selva Gomathi, a human rights activist who has emerged as a ray of hope for the ladies and kids she empowers; Mahalakshmi who adopted her coronary heart and charted a brand new path, and Karpagam, a first-generation engineer who took each problem in her stride. These girls of Tamil Nadu are being celebrated for reworking lives and making an optimistic effect on society.

During the second leg of the marketing campaign, contributors shall be invited to Tanishq shops for a celebration. Then, within the third section, the model will amplify their tales and their voices. As this isn’t a contest, there shall be no rating and each story of feat and wrestle shall be celebrated. Submissions may be made on the Tanishq website.

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