Singer-songwriter Sruthi Vijayachandran, professionally often known as Sruthi VJ launched her debut single Jee Bharke on May 21, 2022, on all audio platforms. An indie-pop music about discovering objective, it was initially written and composed by Sruthi as a melody with Indian and Western pop types and lyrics in each Hindi and English.
Talking over the telephone from San Francisco the place she at present stays, Sruthi says the music is about discovering objective, prioritising happiness, and embracing what one loves doing, somewhat than escaping it. “Many of us are naturally inclined to imagine that true happiness is elusive, and that dwelling a satisfying life — whereas idealistic — isn’t attainable for everybody.
“Sometimes, taking a second to pause and discover pleasure in easy issues may alter the course of 1’s life,” she says.
The music was born out of Sruthi’s private experiences finally main her again to music. After a profession in communications, she has now taken to singing full time. She resides the dream she noticed for herself, she says.
Singing since she was a baby, her basis in Carnatic music helped her interpret different types of music and draw parallels between them. Originally from Conoor, Sruthi nonetheless continues her Carnatic music coaching below her guru Madhuvanthi Vighnaraja.
She developed her vary in Western music by performances in choirs, a capella productions and church live shows. “I mixed Western and Indian music to create Jee Bharke.
Richard Andrew, the producer of the music says Sruthi is a delight to work with. A music mentor at Moksha Academy of Arts in Bengaluru, Richard is an entrepreneur who enjoys music as a passion. “The music and video ship out a robust message to dwell life to the fullest and observe your goals.”
Sruthi’s Carnatic music roots mixed with her publicity to Western music have resulted in an eclectic model that traverses various genres like pop, jazz, and R&B. “I need my songs to be pan-genre,” she says.
Pandemic, challenges of impartial artists, and extra
For Sruthi, the pandemic kickstarted her musical dream. Staying at dwelling with time to replicate and aided by the web helped her artistic course of take off, she believes.
“Internet helps impartial artists generate content material in non-traditional methods, keep related, and embrace expertise,” Sruthi says.
| Photo Credit: Special Arrangement
However, challenges do persist, Richard provides. “Bollywood is among the greatest challenges impartial artists face, and there may be very much less visibility for us. And in fact, there may be the problem of assist and funding as properly.”
The video music was launched on May 25, 2022, with an unique premiere by The Rolling Stones.