Suzuki Australia is assured it should begin securing higher and extra constant supply of its Japan-sourced fashions – particularly the Swift, Jimny and Ignis.
The Jimny just broke its all-time monthly delivery record however wait occasions stay a significant factor, whereas gross sales of the Swift have been held again by restricted inventory for a while. The Ignis is rising in recognition, however there’s nonetheless upside for what’s the market’s tiniest crossover.
With Suzuki’s Hungarian-made automobiles (Vitara and S-Cross) in frequently brief supply, and the big-selling Indian-made Baleno now discontinued, the corporate wanted to shore up imports from its house base to guarantee continued progress.
“The stunning factor is due to the success we’ve had within the Australian market and the relationships we’ve acquired with Suzuki Japan with regard to trusting us, they’ve principally stated [yes],” Suzuki Australia normal supervisor Michael Pachota stated when requested if extra supply was coming.
“… Because of our gross sales success with [the now-axed] Baleno as effectively, we stated there’s a chance right here and you want to assist us – particularly with the up and down of what we’ve acquired from the Hungarian merchandise – to get extra Japanese merchandise.
“They’ve come to that occasion, so anticipate within the subsequent six- to eight months to see an enormous improve in Japanese merchandise coming to Australia, and that doesn’t cease with the Swift.”
The Swift particularly has an enormous job forward of it. In 2022 it’s managed 2889 deliveries (down 9.7 per cent) and 10 per cent market share in its section.
But the retired Baleno managed 18.5 per cent share over the interval, and shifting ahead Suzuki wants make up the shortfall its demise will create by bolstering Swift gross sales – or danger watering down its sturdy presence within the B-segment.
Despite some supply snags, Suzuki Australia gross sales are up a wholesome 28 per cent this calendar yr to 15,182 models, totally down to extra Jimny deliveries approaching stream and the success of the runout Baleno: YTD it’s number-two in its section behind the MG 3, however the faucet is operating dry.
The firm says it’s on monitor for an all-time gross sales tally in Australia over the Japanese monetary yr (April 1 to March 31).