A gaggle of artists from internationally tie up with bike firms to distribute inventive hand-painted, helmets

A gaggle of artists from internationally tie up with bike firms to distribute inventive hand-painted, helmets

Neils Peter Jensen, a German motorcyclist and designer, began Helmets for India in 2019.  Being a first-hand witness to a  road accident on a Mumbai avenue, was a turning level. “That baby had an opportunity of strolling away unhurt if solely he had a helmet on,” says Jensen. Since then, Helmets for India has distributed over 482 specifically designed helmets to riders and younger pillion riders throughout Maharashtra and Goa.

Wearing a helmet is a life-saving choice. According to a report on Road Traffic Injuries by the World Health Organization printed in September 2021, right helmet use can result in a 42% discount within the danger of deadly accidents and a 69% discount within the danger of head accidents. 

According to the report, Road Accidents in India  2019, printed by the Ministry for Road Transport and Highways Transport Research Wing of the Government of India, non-usage of helmets induced  44,666 deaths — 30,148  riders  and the 14,518 passengers,  accounting for 29.82% of whole road accident deaths within the nation.

At a gathering of bikers at The Farm, in Chennai, Jensen sounds enthusiastic about his 2022 journey. “For me, the youngsters are one of the best autos to soak up this message. Each dialog has a ripple impact. Once you get teenagers and pre-teens to put on helmets on a motorcycle, you possibly can guarantee they are going to unfold that message to their households“ he says.

Helmet art by Vincent Kamp

Helmet artwork by Vincent Kamp

Sourcing helmets shouldn’t be the difficulty, attitude is, explains Jensen: “There are so many firms making dependable helmets for youngsters and adults, it’s a query of creating that funding and following by means of.”

Initially, Jensen sourced helmets from producers throughout Europe, and would ship them to artists for his or her design, and again to India for distribution. “I spent out of pocket, which was a drain on my sources, and coordination was so tough. Then the pandemic hit, and revenue sources dried up.” Through the lockdown in Europe, Jensen reached out to bike firms: Royal Enfield entered the fray in July 2020. “Now sourcing helmets and logistics has develop into a lot simpler. I don’t have to fret about it,” he says.

Messaging is of paramount significance in The Helmets for India marketing campaign. “We have to create a constructive picture about carrying a helmet, stressing safety, as an alternative of bombarding riders with unfavorable photographs from accidents. Our objective is to not distribute free helmets, however to completely impress their significance on the road,” provides Jensen.   

Kaustav Das’ customised helmet

Kaustav Das’ customised helmet

Meet the artists

Kaustav Das, a motorcyclist-artist based mostly in Assam and co-founder of Moto Machao, has been related to Helmets for India since its infancy, designing two helmets for the marketing campaign. “Neils and I rode from Pune to Goa, following coastal roads. We stopped on the way in which once we noticed households on two wheelers, with simply the rider carrying a helmet. We would attempt to reiterate that using a helmet isn’t just to keep away from a wonderful, however shield your life.”

Like Das, artists from the UK, the US, Sweden, Italy, Canada, Spain, Denmark, Germany and India obtain their helmets by means of Royal Enfield. They design them, and the helmets then make their manner throughout Europe. Jensen explains, “Before we hand over these helmets to riders, we use them to boost funds. This yr we can be showcasing our helmets in Berlin in August, and I’ll return to India at hand over the funds to NGOs and hospitals who work with kids who’ve suffered accidents resulting from road accidents.”

Malou Kalay, a former policewoman-turned-artist from the Netherlands, palms her monochrome helmet over to Jensen in Chennai. Black crows juxtapose the pristine white background on the helmet, “crows are a reminder of India, to me,” says Kalay.

Malou Kalay

Malou Kalay

She provides, “ Being a former cop I’ve labored with visitors safety and this message may be very near my coronary heart. I journey bikes throughout my nation, and carrying a helmet is the only and single most necessary driving accent.” 

While the Helmets for India marketing campaign appears to unfold its wings throughout the nation, impacting driving communities throughout states, Jensen says, working with native regulation enforcement is a vital strategy to drive the message dwelling. “When we rode by means of Goa and noticed cops handing out fines to riders who didn’t have a helmet, we requested them if we might hand out a helmet, as an alternative of the ticket. They obliged and that day we distributed our gear to pleased riders.”

Jensen has seen some recipients look to promote their free helmets, however that doesn’t faze him.  He concludes, “Even if somebody sells the helmet, it can’t be used for the rest however to guard you.”

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