Everyone is gaga for Gucci — and the love is RealReal.

The high-end Italian style home is probably the most wished designer model of the yr, based on the RealReal. The well-liked consignment store launched its annual luxury resale report this week, which declared Gucci the No. 1 label buyers are shopping for secondhand.

Namely, fashionistas are clamoring for the Gucci Blondie, a classic purse that debuted in 1971, which was noticed making a comeback on the runway in Gucci’s Love Parade in November. Now declared an It Bag, the curved design with the enduring brand noticed a 126% rise in demand — and a 500% enhance in searches, according to Vogue UK — over the previous yr, specifically after celebs like Dakota Johnson and Anne Hathaway had been seen swinging it round.

Gucci sneakers just like the ever-popular idler, which first launched in 1953, are favored by the likes of Billie Eilish and Hailey Bieber, and had been the equipment most resold on the location, together with Louis Vuitton luggage and Chanel sneakers.

The Gucci Blondie was named the It Bag of this year, with 500% increase in searches. The vintage design, which debuted in 1971, was seen on the runway in Gucci’s Love Parade in November.
The Gucci Blondie was named the It Bag of this yr, with a 500% enhance in searches. The classic design, which debuted in 1971, was seen on the runway in Gucci’s Love Parade in November.
Gucci loafers, which retail for $1,150 new, were a top item.
Gucci loafers, which retail for $1,150 new, had been a prime merchandise to thrift.
Getty Images

Gucci was additionally probably the most purchased and bought model final yr — maybe because of buzz for Lady Gaga-led and Oscar-nominated “House of Gucci” — proving the trendy creations don’t have any bounds when it comes to time.

The label was additionally amongst the manufacturers almost definitely to fetch a better worth when flipped — or purchased then resold for revenue — on the RealReal together with Chanel, Prada, Louis Vuitton and Hermès.

As for who’s promoting off these designer duds, Gen X and Gen Z are those doing nearly all of shopping for and reselling, the consignment firm famous. Those born between 1965 and 1980 are reselling probably the most, nonetheless, savvy buyers born after 1997 are flipping quickest. Overall, there’s been double the quantity of flipping, partly as a result of pandemic doldrums and closet cleanouts.

Those teams, together with Millennials (1981 to 1996) are doing probably the most shopping for secondhand on the RealReal, which noticed a 44% enhance in gadgets bought and 5.3 million new website customers — nearly all of whom referred to as out the significance of sustainability.

gucci store
Gucci galore: The model took the No. 1 spot within the Top 10 luxurious manufacturers on the RealReal.
SOPA Images/LightRocket by way of Gett

While Gucci was probably the most in-demand model, Balenciaga noticed the best demand progress in your complete Top 10, specifically with Gen Z who admire Y2K celeb trends as of late. The most coveted of all of the model’s items is its motorcycle-style bag, which was the “It Bag of the early 2000s,” carried by the likes of Kate Moss, the Olsen twins and plenty of extra.

The iconic bag is a stark distinction to Balenciaga’s newest choices, lots of which have gone viral for his or her puzzling designs. One such head-scratcher is a $1,790 drawstring bag that appears like a Hefty rubbish bag, which designer Demna Gvasalia stated was created to be the “costliest trash bag on the earth.”

The jury’s out on how a lot it should resell for sometime.

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